I’ve been thinking a lot about the pressure we as entrepreneurs place on ourselves to be engaging, fresh, and consistent on social media 100% of the time. While it’s important to establish credibility and consistency online, social media should not be your only venue for promotion, so you need to get a handle on your social media automation so that you can focus on your business.
To help you create your own schedule, here’s a behind the scenes look at my social media automation here at Stylings & Stories.
Social Media Automation 101
1. Promote yo’ self.
The first way I use social media automation is for promoting myself and my business. For this, I use Hootsuite to promote my blog posts, services, and newsletter throughout my Facebook, Twitter, and LinkedIn accounts. I schedule these posts a week, sometimes two weeks in advance to get my social media automation started.
2. Add some fun + funk.
With your social media automation strategy, you need to add in some fun, some inspiration, and some interesting articles that establish you as an expert in your field while also showing your personality online. Buffer is my favourite tool to do this. Basically, you set up a few times a day for each network you’re on, then add articles to your queue. Articles, quotes, and maybe post from your blog archives will be posted at the times you specified in your settings. I love this tool when I’m browsing the web, because I don’t have to specify a time, I just have to queue it up and it gets added to my social media automation.
3. Be present.
Social media automation needs to involve more than scheduling in advance. You need to be present on your channels to have real conversations with your followers that keep them engaged. I like to set up 20 – 40 minutes 3 – 4 times a week to be live on my networks. I use this time to post to Instagram and Pinterest, join discussions in my Facebook and LinkedIn groups, and reply to messages throughout my channels. It’s not something I can do every day, but when I can, I book it in my calendar, set a timer, and talk.
So those are the three things I do for my social media automation strategy. Remember, social media should not be your only tool for promotion, so you need to get a handle on it to focus on the rest of your business.
PS :: Are you overwhelmed by your social media responsibilities? Read this article I wrote for Design*Sponge. It tells you how to unshackle yourself from social media overwhelm!
Now it’s your turn. What is your social media automation routine? What do you struggle with most when it comes to social media automation?