As the Marketing and Communications Manager at Big Sisters of BC Lower Mainland, I am responsible for amplifying the brand. This involves strategizing and leading effective campaigns, generating stories, collaborating with fundraising and programs teams, mentoring junior marketing staff, and implementing all aspects of the marketing and communications department.

In this role, I’ve had the opportunity to work on many exciting projects that have significantly improved Big Sisters BCLM’s brand. These include:

Revolutionized Social Media and Video Production

Visit Facebook, Twitter, Instagram, YouTube, and LinkedIn for more examples.

Enhanced Content and Design of Big Sisters BCLM Annual Report

Aligned Luminary Award Soirée Material to Brand

Enriched website with New Blog and User Friendly Layouts

  • Implemented online volunteer application forms, which skyrocketed our volunteer numbers
  • Established the Mentoring Matters Blog
  • Designed a Secret Hub for Big Sisters Match Events
  • Please note that I did not design the full website, but rather certain pages within it