Remember when I wrote about making friends in Vancouver? Well, I met a new one, through RSVP 33. Meet Nate Slaco, above left, and his pal & biz partner, Jevan Crittenden who together form the video production company, odette. They create brand videos for companies like Cariboo Brewing, Limelight Signworks, and most recently, Odd Society Distillery. Read further to hear about what makes the perfect brand video and the single best thing they did when starting their business.
1. Tell me about odette. How did it come to be? What do you do?
We’re childhood friends who decided to join forces last year. We both have backgrounds in film and video, and we decided to try our hand at collaborating. Our goal has been to work with companies and brands that we’re passionate about, and we feel that passion comes through in the pieces we produce.
2. What makes for a good brand video? And, If someone wants to hire a videographer, what do they need to do/have to get the most of the experience?
The best videos are the ones where there is cohesion in the vision of the brand between our client and ourselves. Working with someone who really knows their business and their goals and trusts us to understand and shape it into a compelling piece is a best case scenario.
3. What do you love most about your job?
There’s a lot to love… Working with your best friend is an obvious one. An aspect that we didn’t really think about before launching the company is the fact that we end up basically getting to job-shadow with all these really interesting and inspiring people. A great example is the video we just did for Odd Society Distillery — we spent a ton of time with the distillers there and got to see the entire process from start to finish on their first batch of Vodka.
4. What’s been your biggest challenge since starting odette? How do you overcome it?
Our biggest challenge has been getting our name out there. Our approach to this has been just meeting as many new people as possible. We have a policy of contacting people no matter how unlikely meeting with them seems, and it’s paid off.
5. If you had to choose, what’s the single best thing you did when starting your business?
It’s definitely been to keep our focus on working with people and brands we’re passionate about — making sure to keep a balance between jobs that you do for money and the jobs you do for love.
6. What’s the best piece of advice you can give to aspiring creative entrepreneurs?
Plan. Set goals. Persevere. Can’t remember where this quote came from, but it’s a good one: “It takes 20 years to become an overnight success. Unfortunately, it takes exactly the same amount of time to become a bitter failure, and you don’t know which one you are until the night before.”
7. What’s in the works for you in the near future?
Our main goal right now is to pursue work that will allow us to bring more creativity to the project. We’re eyeing some fashion video lookbooks as a possible outlet.
8. How do you keep your life playful & brilliant?
Have hobbies. Don’t be consumed by your work. And don’t take anything too seriously.
Thanks for sharing! I’m definitely going to adopt that philosophy, call ’em whether it’s likely they’ll meet you or not!