Interview :: Braid Creative

Check out Braid Creative! That’s Tara (left) and this is Kathleen (right), and together, they create branding and visioning for creative entrepreneurs. They’re a powerhouse of inspiration and productivity and I’ve learned so much from reading their blog and taking their ECourses. Today, Kathleen shares her thoughts on creating her dream job and how you can do the same!

Braid Creative

1. Tell me about the Shape Up Your Content eCourse.

Shape Up Your Content: Tame Your Ideas and Tell People How to Buy You is the first Braid ECourse my sister Tara (who is also my business partner) and I developed for creative entrepreneurs. We’ve developed this online course for creative entrepreneurs – from freelance creative professionals to small independent creative businesses – who struggle with an overabundance of ideas, messages, and content (visual or verbal) on their site, their blog, their materials and even in their conversations – not to mention, analysis paralysis of what to do with them. We help you chunk down your ideas, recognize the ones with the most potential, and the ones that are just distractions in disguise. You’ll be surprised at how quickly you can go from content chaos to a concise (yet still creative) message.

2. Who should take this course?

This course is great for photographers, graphic designers, bloggers, web designers, interior designers, coaches & consultants – basically anyone who is creative and wants to focus in on an idea that they can share AND sell.

3. What’s the best part about working at Braid Creative?

My favorite part about working at Braid is having a team of amazing people to create something bigger than myself – for us and for our clients. When I was working solo there were only so many hours in a day and scaling my own content (ie. ECourses, EBooks, etc.) was something I just didn’t have time or vision for.

4. What was one of your biggest fears when you were just starting out with Braid? How did you combat it?

The uncertainty that is typical of most creative entrepreneurs. I was plagued with The What Ifs. “What if I never get a client!?” “What if I never have another good idea?!” and “What if I’m making the wrong choice!?”

My sister and I are super communicative and constantly revising our vision to accommodate what we’ve learned and what we want. So talking it out helped. Also getting to work does wonders. When you’re busy creating content you can’t get too deep into a pity-party.

5. What’s been your biggest challenge recently?

Patience! Once I have an idea I want it executed and launched yesterday. I’ve recently learned that some things just take time.

6. What’s the best piece of advice you can give to aspiring creative entrepreneurs?

Have a purpose. Your craft and skills alone are not going to make working for yourself a dream job. And that purpose should be specific – vague vision will get you nowhere.

7. What’s in the works for you in the near future?

Business-wise Tara and I have been shaping up our own content platform. We’re redeveloping our website to better, more specifically, share who we are and what we do. We’re also working on a 4th Braid ECourse, a published book with an accompanying EBook, and I’m also about to wrap up my life coach training with Martha Beck.

On the personal front a HUGE milestone is that I’m expecting my first baby in January! I have no idea what my work / life balance will look like with baby but I’m up for the challenge. Other than that, I’m really looking forward to the Fall. It’s pumpkin spice season! My favorite…

8. How do you keep your life playful & brilliant?

By practicing being playful and brilliant every day! I try to be myself in every situation – work and life. A specific example is that I dress how I want and I use words that I actually use – regardless of what’s considered “professional”. And I don’t know about brilliant – but I’ve found that by being disciplined about writing and blogging every day I’m able to keep up the habit of creating and sharing content.

Thanks for your words of wisdom, Kathleen! I can totally relate to wanting my ideas done yesterday!

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